Day 2 of February Photo a day challange: Words

Today's topic is words. And my word for today is : MUM, we all know what or who mum is (well, if you're from the US then MOM rather than MUM), here this is a pic of a brand of bottled water available in Bangladesh. I think, the branding was very clever, as interestingly babies here (almost all the babies that I have personally seen) call water "mum" when they first learn to talk. Isn't it clever?